What can the Swine Flu teach us about social media?
via youtube.com
Hilarious. Thanks @baratunde.
My name is Conrad Lisco, and this is my blog, where I post odds and ends, things and thoughts.
I work at R/GA in the Mobile & Emerging Platforms group. I'm most interested in the intersection of technology and culture. Addicted to location-based services. Live in Chinatown and love sneakers and street art.
Opinions are my own.
Almost 13% of viewers tuning in to the Olympic opening ceremonies were also surfing the web, according to Nielsen. The website of choice was Facebook, with an estimated 41% of simultaneous users spending time on the site. Nielsen also found that 14% of Super Bowl viewers spent time online during the game, at an average of 29 minutes per user. Simultaneous use of TV and PC, particularly on social sites, demonstrates the need for multiplatform thinking and strategies for brands. Multiplatform behavior coupled with the growing amount of time spent on social networking sites signals that social media cannot remain at the bottom of the marketing food chain. We cannot simply “extend” the big idea into social media as we once did with digital. It has to be considered much further up stream in the planning process to insure its rightful place in the marketing mix. Pepsi has done an amazing job of this with the Pepsi Refresh Project. Social media is inextricably linked and central to the core idea.
New data from Nielsen shows some consumers spending more than five and half hours on social networking sites in December 2009, an 82% increase YoY.
Average time per person (hh:mm:ss) by country in December 2009:
United States 6:09:13
Japan 2:50:21
Brazil 4:33:10
United Kingdom 6:07:54
Germany 4:11:45
France 4:04:39
Spain 5:30:55
Italy 6:00:07
Australia 6:52:28
Switzerland 3:54:34
