Modern Retail
via youtube.com
My name is Conrad Lisco, and this is where I keep odds and ends, things and thoughts.
I work at R/GA in the Mobile & Emerging Platforms group. I'm most interested in the intersection of technology and culture. Addicted to location-based services. Live in Chinatown and love sneakers and street art.
Opinions are my own.
Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they'll use their phones to find store locations, obtain coupons and sales information and research products and prices. One-quarter of all who plan to use their phones to shop say they will make purchases on the devices.
The future of retail will be based on a host digital tools and services. But one of the biggest, most pervasive contributors will be the mobile phone. As phones get smarter and networks get faster, the opportunities for retailers to serve consumers in new ways is nearly infinite. What an exciting time.
This is awesome data, and not unexpected. The iPhone is the 21st Century entertainment device. What's also very interesting are apps like The Hidden Park which is about shared experience, not just keeping the kids occupied.
Also interesting:
- 59% let their children use their phones
- 41% download games specifically for their children
- 42% regularly use their phones at the grocery store
Source: Greystripe
