conrad lisco - digital social mobile design advertising strategy media
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My name is Conrad Lisco, and this is my blog, where I post odds and ends, things and thoughts.

I work at R/GA in the Mobile & Emerging Platforms group. I'm most interested in the intersection of technology and culture. Addicted to location-based services. Live in Chinatown and love sneakers and street art.

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"If you want a conversation, say something interesting."

via bbh-labs.com

There's a great blog post by Patricia McDonald on BBHLabs' blog discussing the role of campaigns in today's conversation and platform-led digital world. Here are three important/salient points:

Campaigns start conversations: Campaigns are the jokes, the chat-up lines, the anecdotes that get conversations started...Campaigns bring people to platforms.

Campaigns refresh and expand conversations: ...1. to give those people something new to talk about and 2. to draw more people into that deeper relationship.

Campaigns amplify conversations: Campaigns can give [passionate] users and their content a much broader stage to play on.

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Filed under  //  advertising   marketing   platform   social  
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Posted 4 months ago

Apple and Amazon Do Platform Innovation--And Succeed in a Recession

The reason is simple—but not simple enough apparently for most managers in most global companies to comprehend. Apple and Amazon have created disruptive platform innovations that change the game for consumers. And they have done it within a price range ($300 to $400) that reduces the cost and risks to people even in a recession.

Let’s take this strategy apart. First, a game-changing BIG innovation—a platform innovation. Second, a price for consumers that is low enough to entice them to take the leap into the new, disruptive innovation. Third, a multitude of applications and “stuff” (products, services, experiences) on the platform that provide value (information, insight,entertainment) to people.

 

via businessweek.com

 

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Filed under  //  amazon   apple   innovation   platform  
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Posted 4 months ago