This is how to use a venn diagram.

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Posted 3 months ago

This book is a page turner...

   
Click here to download:
This_book_is_a_page_turner....zip (1149 KB)

Thanks @katrinabekessy.

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Posted 3 months ago

That's a lot of beef.

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Posted 3 months ago

Internet machine.

Looks like it should have slots for quarters and a joystick.

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Posted 3 months ago

Spot the Buddha.

This is why I love (and live in) New York. This little hole in the wall tailor shop had its door open and the little Buddha caught my eye. Seems like New York is full of little, strange, awesome things like this.

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Posted 4 months ago

$20 trillion.

From Zimbabwe. This wouldn't get you a loaf of bread.

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Posted 4 months ago

Magazines dedicated to the iPhone?

$6 and $8 respectively for a magazine with content easier found on the Web. All of the ads are for iPhone cases...which are basically commodities and need little differentiation via advertising. Seems like a waste of paper.

Maybe what this does show is how the iPhone has infiltrated nearly every part of life, culture, segment, demographic, etc.

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Posted 4 months ago

It's all about the presentation.

This is a photo from Alife, a sneaker shop in the Lower East Side of Manhattan. The store is known not only for it's wildly eclectic collection of Nike's, but also for it's unique and luxurious presentation. It's certainly easier to whip out the credit card when you've had such a unique and well done experience.

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Posted 4 months ago

Four account people and a creative.

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Posted 4 months ago

Branding 'til the end.

My rental car this week is a Ford F-150. It's a fine automobile and surprisingly comfy, though I'd never consider buying one.

What struck me was the dashboard upon start up (image below). It actually delivers not only the brand name, but also the age old slogan "Built Ford Tough."

We are always talking about messaging and it's proximity to purchase...well this is pretty close, just on the other side of the decision.

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Posted 4 months ago