Kooaba image recognition for mobile.
My name is Conrad Lisco, and this is my blog, where I post odds and ends, things and thoughts.
I work at R/GA in the Mobile & Emerging Platforms group. I'm most interested in the intersection of technology and culture. Addicted to location-based services. Live in Chinatown and love sneakers and street art.
Opinions are my own.
According to a new survey announced today by Ruder Finn, an independent public relations agency, Americans are spending an average of 2.7 hours on the mobile Internet. Ruder Finn's first-ever Mobile Intent Index studies mobile phone user habits and explores the underlying reasons – or intent – people have for accessing the mobile internet (http://intentindex.com/mobile). Some interesting findings: Social Connector. 91% of mobile users go online to socialize, compared to only 79% of traditional users. They are using their mobile phones "at the moment" to connect with others.
Personal finance tool. Mobile phone users are 1.6 times more likely to manage finances compared to traditional users(62% versus 39%).
Advocacy. Nearly half of mobile users (49%) go online to advocate compared to only 41% of traditional users. In fact, they (67%) are 1.4 times more likely than traditional users (47%) to activate support.
Youth are the target for retailers. Youth (44%) are more likely to shop over their mobile phones than the average mobile user (35%).
Men look at prices but women buy. When shopping, men are more likely than women to compare prices (47% vs. 30%), but women are more likely to purchase (40% vs. 30%).
"I had my iPhone with me and I had a medical app on there, so I was able to look up treatment of excessive bleeding and compound fracture," Woolley said. "So I used my shirt to tie my leg and a sock on the back of my head. And later used it for other things, like to diagnose shock"
