conrad lisco - digital social mobile design advertising strategy media
About Me

My name is Conrad Lisco, and this is my blog, where I post odds and ends, things and thoughts.

I work at R/GA in the Mobile & Emerging Platforms group. I'm most interested in the intersection of technology and culture. Addicted to location-based services. Live in Chinatown and love sneakers and street art.

Opinions are my own.

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Coca-Cola’s new social media policy in three pages.

via viralblog.com

Adam Brown, Head of Social Media at Coca-Cola discusses their new social media guidelines. It's worth noting that a global company like Coca-Cola can distill guidelines into three pages. The entire document is available here: http://bit.ly/62LhLA.

Coca-Cola's 10 “Principles for Online Spokespeople”:

1. Be Certified in the Social Media Certification Program.
2. Follow our Code of Business Conduct and all other Company policies.
3. Be mindful that you are representing the Company.
4. Fully disclose your affiliation with the Company.
5. Keep records.
6. When in doubt, do not post.
7. Give credit where credit is due and don’t violate others’ rights.
8. Be responsible to your work.
9. Remember that your local posts can have global significance.
10. Know that the Internet is permanent.

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Filed under  //  brands   policy   social   video  
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Posted 1 month ago

McDonald's redeems themselves on Pandora...

A few weeks ago, I gave McDonald’s a hard time for their media buy on Pandora. My beef (no pun intended) was with their conspicuously irrelevant Big Mac radio station. Today, however, I’m applauding Mickey D’s presence on Pandora. I’ve never seen a brand do this type of thing before – below are screen grabs of the execution. Essentially, you can change the background of the page. Not terribly exciting, but certainly different.

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Filed under  //  brands   media  
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Posted 2 months ago

Quick, put those assets on Pandora!

This is one of the worst ads on Pandora ever. I completely get the “AVATAR” radio station and think that would be killer. The soundtrack for the movie is epic. But what puts this squarely in the #fail category is McDonald’s need to add Big Mac to the mix – or at least the way they did it. They turned what could have been a generous act – curating an AVATAR radio station for interested listeners – into gratuitous and irrelevant Big Mac ad. This is the kind of stuff that turns me off [of advertising]. Micky D’s could have just included a logo and some aspirational copy. Or maybe James Cameron’s indigenous people, the Navi, are Big Mac fans, and I’m just overreacting...

Then I went to McDonald's homepage, and here's what I found. 

via mcdonalds.com

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Filed under  //  advertising   brands  
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Posted 2 months ago

Top 50 Facebook [Fan] Pages of 2009

via slideshare.net

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Filed under  //  brands   facebook   presentation   social  
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Posted 2 months ago

Brilliant films by @BBHLabs demonstrate the benefits of Google Chrome.

via youtube.com

Man, you gotta love these videos! The series, created by BBHLabs, demonstrates the benefits of Google Chrome. Every creation is built by hand, filmed in camera, with no special effects added. Even the music is played and recoreded live on set.

BBH and BBHLabs are great storytellers, and the creators of “The Man Who Walked Around The World,” a killer video for Johnny Walker. This series for Chrome is another great example, showing us that it’s all about honesty, openness and invention. And as it should be (with Google), the product is the hero, and they’ve celebrated that in a very “Googley” way.

The films also work as a longer single film of around 4 minutes, where the 8 (7 films & an intro) films are merged together. And they’ve also designed "annotations" on into the experience. These are effectively hyperlinks to other films embedded into the film itself - like roll-over hotspots with links behind them. They make YouTube more interactive. So the transition device between films (the 'notice board') is based on annotations.

Needless to say, I love these.

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Filed under  //  advertising   bbh   brands   google   google chrome   inspiration   video  
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Posted 3 months ago

Want more friends? Buy them.

Acquiring fans, friends and followers is formulaic these days. And it’s not as complicated as you think. PAID MEDIA.

Brands spend boatloads of money on ATL/BTL media every day. They spend it to get eyeballs on a new message, to create awareness of a new product or to drive traffic into stores. Why should social media be any different.

Sure, if you are the most genuine, conversational, open, community-driven, dynamic and personable brand, perhaps you don’t need to buy media. You simply open your digital mouth and people pay attention and invite friends to hear what you have to say.

But you could be all (or none) of these things and people still wouldn’t know you have a Facebook page. Paid media let’s people know. This could include a TV ad tagged with a Facebook URL. This could be something innovative like Gap’s “Born To Fit” campaign where the URL (www.borntofit.com) redirected to Gap’s Facebook page. But it could also be a paid media buy on Facebook (you know, those sponsored ads on the right hand side).


Many brands are taking advantage of Facebook’s paid media and they’re putting up huge numbers. There are a whole host of new ways to buy fans. Yes, I said it. Buy them. And once you’ve hit a critical mass, that’s when the “viral” growth will come.

Just saying.

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Filed under  //  brands   facebook   media   planning   social  
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Posted 3 months ago

Lands End uses social media for a noble cause.

This is a very clever video from Lands End, the sponsor of Big Warm up. The campaign raises awareness for homelessness during the cold winter months and urges users to donate "gently-used" coats to those in need. The entire experience is quite beautifully done.

Website

Video

Facebook

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Filed under  //  brands   charity   holiday   social   video  
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Posted 3 months ago

The power of transmedia storytelling.

In today's interconnected world, young adults, teens and even kids have become so comfortable with media technology that they flow from one platform to the next. The problem is that their content is not flowing with them.
via forbes.com

Thanks to @edcotton for putting me on to this article.

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Filed under  //  brands   coke   media   transmedia  
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Posted 3 months ago

A crowdsourced collection of thoughts about the near future of marketing.

via slideshare.net

Love this. And not just because he used my tweet...

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Filed under  //  advertising   brands   culture   digital   marketing   planning   presentation   social  
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Posted 4 months ago

Branding 'til the end.

My rental car this week is a Ford F-150. It's a fine automobile and surprisingly comfy, though I'd never consider buying one.

What struck me was the dashboard upon start up (image below). It actually delivers not only the brand name, but also the age old slogan "Built Ford Tough."

We are always talking about messaging and it's proximity to purchase...well this is pretty close, just on the other side of the decision.

Sent from my iPhone

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Filed under  //  brands   photo  
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Posted 4 months ago